Free Online Tool

Dividend Yield Calculator with Yield on Cost and 2026 Tax

See your current yield, your yield on cost (the real return on what you actually paid), and how dividend growth lifts that yield over the years. Plus the correct FY 2025-26 after-tax income, with TDS treated as a credit, not double-counted like most calculators get wrong.

Current Yield Yield on Cost Growth Projection Correct 2026 Tax TDS as Credit No Broker Funnel

Yield on Cost and After-Tax Income Estimator

Your real return on invested capital, taxed correctly
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₹
Total dividend declared per share in a year
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Today’s price per share, drives current yield
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What you actually paid, drives yield on cost
% p.a.
Typical for stable payers, 3 to 7% a year
Years
Dividends are taxed at your slab rate
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Section 57 deduction, capped at 20% of dividend
Enter your holding and tap Calculate
Dividend Income Growth Over Time

Why Yield on Cost Is the Number That Matters

Almost every dividend calculator online stops at one simple sum: divide the annual dividend by the current share price and show you a percentage. That is the current yield, and it is useful, but it answers the wrong question for anyone who already owns the stock.

The current yield tells you what a new buyer would earn today. It says nothing about what you are earning on the money you actually put in, sometimes years ago at a very different price. For that, you need yield on cost, and it is the single most important figure a long-term dividend investor can track.

Yield on cost divides the current annual dividend by the price you originally paid, not by today’s market price. Imagine you bought a solid company at a hundred rupees a share when it paid four rupees a year, a four percent yield. Ten years later the share has risen to two hundred rupees and the dividend has grown to eight rupees.

A new buyer sees a four percent yield and moves on. But you are earning eight rupees on your hundred rupee cost, an eight percent yield on cost, and it keeps climbing as the dividend grows. This calculator puts current yield and yield on cost side by side, then projects how your yield on cost rises over the years, so you can see the real long-term power of holding a growing dividend.

The one figure most tools hide: yield on cost. It is why patient dividend investors can end up earning fifteen or twenty percent a year on their original outlay from a stock that only shows a three percent market yield. Growth plus time, measured against what you paid, is where dividend investing quietly wins.

How Dividend Yield Is Calculated

The arithmetic is simple, but knowing exactly what each figure means keeps you from being misled by a high number that is not what it seems.

Current Yield and Yield on Cost

Current yield is the annual dividend per share divided by the current market price, multiplied by a hundred to give a percentage. If a share trades at five hundred rupees and pays twenty rupees a year, the current yield is four percent.

Yield on cost uses the same annual dividend but divides by the price you paid. If you bought that share at three hundred and fifty rupees, your yield on cost is about five and seven tenths percent, higher than the market yield because you got in cheaper. The two figures diverge the moment the share price moves away from your purchase price, and over years of dividend growth the gap can become very large in your favour.

Annual and Monthly Income

Your actual rupee income is the annual dividend per share multiplied by the number of shares you hold. Divide that by twelve for an average monthly figure, though remember most Indian companies pay once or twice a year rather than monthly, so the cash arrives in lumps.

The calculator shows both your annual and average monthly dividend so you can plan around the income. If you hold several dividend payers with staggered payment months, you can build something close to a monthly cash flow across the portfolio, even though each individual stock pays only once or twice.

The Correct Way Dividends Are Taxed in 2026

This is where most calculators, including many well-known ones, go badly wrong and teach investors a false mental model. Getting it right changes the after-tax number you should actually plan around.

Slab Rate Is the Real Tax, TDS Is Only a Credit

Since the dividend distribution tax was abolished, dividends are taxed entirely in your hands as Income from Other Sources at your normal income tax slab rate. That slab tax, plus four percent cess, is your actual and only tax liability on the dividend. Separately, the company withholds TDS at ten percent before paying you, but this TDS is not an extra tax.

It is an advance credited against your slab liability. A calculator that subtracts TDS and then subtracts full slab tax on top is double-counting and overstating your tax. The right way is to compute your slab tax as the total, then treat TDS as money already paid towards it. This calculator does exactly that, so the net-in-hand figure it shows is the number you can actually rely on.

The 10,000 Rupee TDS Threshold

From the first of April 2025, the TDS threshold under Section 194 was raised from five thousand to ten thousand rupees per company per financial year. If your total dividend from a single company stays at or below ten thousand rupees in the year, the company deducts no TDS at all, though the dividend is still taxable and you must declare it in your return.

Above ten thousand, TDS applies at ten percent if your PAN is linked, or twenty percent if it is not. Because TDS is only a credit, investors in the nil or five percent slab who suffer TDS often get a refund when they file, since the tax withheld exceeds their actual liability. The calculator reflects the current ten thousand rupee threshold, not the outdated five thousand figure many tools still show.

One deduction is allowed: under Section 57, interest on money you borrowed specifically to buy the shares is deductible from your dividend income, capped at twenty percent of the gross dividend. No other expense qualifies. If you did not borrow to invest, there is nothing to deduct, and the whole dividend is taxable at your slab.

Dividend Yield and Tax Reference for 2026

These figures reflect the Indian market and tax rules for FY 2025-26. Yields change constantly with prices, and dividends are never guaranteed.

What Different Yields Signal

Yield BandTypical OfWhat It Means
0 to 2%Growth, IT, new firmsProfits reinvested, not paid out
2 to 4%Blue-chip, balancedHealthy income plus growth
4 to 6%Strong dividend payersReliable income, decent growth
6 to 8%PSU, mature businessesHigh income, check sustainability
Above 10%Distressed or one-offOften a crashed price, be careful

Dividend Tax Rules FY 2025-26

RuleDetail
How taxedSlab rate, Income from Other Sources
Flat rate or exemptionNone, fully taxable
TDS Section 194 thresholdAbove 10,000 per company per year
TDS rate with PAN10%
TDS rate without PAN20%
Mutual fund IDCW (194K)Same 10,000 threshold, 10%
NRI TDS (195)20% or lower DTAA rate
Section 57 deductionBorrow interest, max 20% of dividend
Nature of TDSA credit, not an extra tax

Chasing a very high yield is the classic trap. A yield above ten percent usually means the share price has crashed on bad news, not that the company is generous.

Always check the payout ratio, the proportion of earnings paid as dividend, and the dividend history before treating a high yield as a bargain. A sustainable four to six percent from a growing business beats a fragile twelve percent that gets cut next year.

Dividends Versus Growth Stocks for Indian Investors

One of the most common questions dividend investors face is whether to prioritise income today or capital appreciation for tomorrow, and the honest answer depends on your goals, your tax position, and your stage of life.

The Case for Dividend Stocks

Dividend-paying companies tend to be mature, profitable businesses with steady cash flows, the kind that have survived multiple economic cycles and can afford to hand cash back to shareholders. For an investor who wants a regular, tangible income, perhaps to supplement a salary or fund retirement, dividends provide that in a way price appreciation alone does not. You do not have to sell any shares to get cash, so your holding stays intact and continues to pay. Dividends also impose a discipline on management, since a company committed to paying and growing its dividend cannot squander cash on poor projects. And for a long-term holder, a growing dividend against a fixed cost basis produces a rising yield on cost that can eventually dwarf what any fixed deposit offers, all while the underlying shares may also appreciate.

The Case for Growth Stocks

Growth companies, by contrast, reinvest their profits rather than paying them out, aiming to compound the business itself faster than they could by returning cash. For a young investor with a long horizon and no need for current income, this can build more wealth, because the compounding happens inside the company and is not diluted each year by dividend tax. Since dividends are taxed at your slab rate every year they are paid, a high earner in the thirty percent bracket loses a meaningful slice annually, whereas an unrealised capital gain is taxed only when you sell, and often at a lower rate. The tax-efficient path for a high earner who does not need income is frequently to favour growth and defer the tax, while a retiree in a low slab may rightly prefer the certainty of dividend income. There is no single right answer, only the right answer for your situation.

Building a Dividend Income Portfolio

If you decide dividends suit your goals, constructing the portfolio thoughtfully matters far more than chasing the single highest yield you can find.

Balancing Yield and Growth

A resilient dividend portfolio blends two kinds of holdings. Some are higher yielding, mature businesses that deliver strong income now, such as certain public sector undertakings and established consumer companies. Others are lower yielding but faster growing, where the dividend today is modest but rising quickly, promising a much higher yield on cost in a decade. Holding both gives you income in the present and rising income in the future, and cushions you if any single company disappoints. Weighting the mix depends on how soon you need the cash: closer to needing income, tilt towards the higher current yielders; further away, let the growers do their compounding work. Avoid concentrating everything in the highest yielders, since those are often the riskiest and most prone to dividend cuts.

Spreading Across Sectors and Pay Dates

Diversification protects both your income and your capital. Spreading your dividend stocks across different sectors, consumer goods, banking, energy, technology and utilities for instance, means a downturn in one industry does not wipe out your whole income stream. It also smooths the ride, since sectors move at different times. Beyond sectors, paying attention to when each company distributes its dividend lets you stagger the cash across the year, approximating a monthly income even though each holding pays only once or twice. As your portfolio grows, reviewing it periodically to trim any position that has become too large, or to replace a company whose payout ratio has crept to unsustainable levels, keeps the income durable. A well-diversified dividend portfolio is one you can rely on for years without anxiety.

Worked Examples from Mumbai, Bengaluru and Jaipur

These three investors show yield on cost, dividend growth, and the correct after-tax picture in action.

R
Ramesh NairRetiree, Mumbai
Yield on cost
350
Bought At
500
Now
4%
Current Yield
5.7%
Yield on Cost

Ramesh bought five hundred shares of a stable FMCG company at three hundred and fifty rupees years ago. The share now trades at five hundred and pays twenty rupees a year. A new buyer sees a four percent market yield, but Ramesh earns twenty rupees on his three hundred and fifty rupee cost, a yield on cost of about five and seven tenths percent. His ten thousand rupees of annual dividend income is what he lives on, and because he is retired with little other income, he sits in a low slab and pays minimal tax. The calculator shows him that his real return on invested capital is well above the headline yield, which is exactly why he never sells.

Takeaway: Buying cheaper years ago gave Ramesh a yield on cost well above today’s market yield.
A
Ananya RaoTech professional, Bengaluru
Growth projection
4%
Start YoC
5%
Div Growth
10 yr
Horizon
6.5%
YoC Year 10

Ananya buys a quality dividend grower at a four percent yield and expects the dividend to rise about five percent a year. When she projects ten years forward on the calculator, she sees her income climb steadily while her cost stays fixed, so her yield on cost reaches roughly six and a half percent by year ten, without her investing another rupee. She is in the thirty percent slab, so she plans for the tax: her slab plus cess is the real cost, and the TDS her broker deducts is simply credited against it when she files. Seeing both the growth curve and the correct tax lets her plan her passive income realistically rather than optimistically.

Takeaway: Five percent dividend growth lifted Ananya’s yield on cost from 4% to 6.5% in a decade.
S
Suresh MeenaSmall trader, Jaipur
Correct tax
50k
Dividend
5k
TDS
15.6k
Real Tax
34.4k
Net

Suresh earns fifty thousand rupees in dividends and is in the thirty percent slab. A popular calculator told him he keeps only thirty thousand, subtracting five thousand TDS and then fifteen thousand tax on top, which frightened him. The correct maths is different. His real tax is thirty percent plus four percent cess on fifty thousand, which is fifteen thousand six hundred, leaving thirty four thousand four hundred in hand. The five thousand TDS is not extra, it is credited against that fifteen thousand six hundred, and he settles the remaining balance when filing. The calculator shows him the true effective rate of about thirty one percent, not the inflated forty percent the other tool implied.

Takeaway: TDS is a credit, not an added tax, so Suresh keeps more than the wrong calculator claimed.

Six Expert Tips for Dividend Investors

01

Track Yield on Cost, Not Just Market Yield

The market yield tells a new buyer what to expect, but once you own a stock, yield on cost is your real return. It divides the current dividend by what you paid, and for a growing dividend held for years it climbs far above the headline yield.

Watching yield on cost keeps you invested through market noise, because you can see the income your original capital keeps throwing off. A stock showing a modest three percent market yield might be paying you eight or ten percent on your cost after a decade of dividend growth. That perspective is what separates patient dividend investors from those who sell too early chasing a higher headline number elsewhere.

02

Get the Tax Right, TDS Is a Credit

Do not fall for calculators that subtract TDS and then full slab tax on top, which overstates your tax and can scare you out of good investments. Your real tax is your slab rate plus cess on the dividend, and the ten percent TDS the company withholds is simply an advance credited against that.

If you are in a low slab, TDS may even exceed your liability, giving you a refund when you file. Always judge your dividend income by the correct after-tax figure, and remember to declare all dividends in your return regardless of whether TDS was deducted, since the whole amount is taxable.

03

Favour Dividend Growth Over High Yield

A stock yielding four percent and growing its dividend seven percent a year will, within about a decade, be paying you more on your cost than a stock yielding eight percent with no growth, and it usually comes with a healthier, appreciating business behind it. Chasing the highest current yield often means buying troubled companies whose prices have fallen and whose dividends are at risk of being cut.

Look for a consistent record of rising dividends, sometimes called dividend aristocrats, where the payout has grown for many years. Use the growth projection in this calculator to compare a lower growing yield against a higher static one over your holding period.

04

Check the Payout Ratio for Sustainability

The payout ratio is the share of earnings a company pays out as dividends. A ratio below about sixty percent generally means the dividend is comfortably covered and has room to grow.

A ratio near or above a hundred percent means the company is paying out more than it earns, which is unsustainable and a warning that a cut may be coming. A tempting high yield paired with a stretched payout ratio is a classic value trap. Before you rely on any yield, especially a high one, look at the payout ratio and the earnings trend, because a dividend is only as reliable as the profits that fund it.

05

Diversify Your Dividend Payers

Do not build your dividend income around a single stock or a single sector, however attractive its yield. If that company cuts its dividend or its sector hits trouble, your income collapses at the worst time.

Spread your holdings across sectors, some higher yielding mature businesses and some lower yielding growers, so a cut in one is cushioned by the others. Diversifying across companies that pay in different months also smooths your cash flow through the year. A resilient dividend portfolio is one where no single payer is so large that its dividend policy can derail your plans, which matters most for anyone relying on the income to live.

06

Reinvest While You Are Accumulating

If you do not need the dividend income yet, reinvesting it to buy more shares turns dividends into a powerful compounding engine. Each reinvested payment buys more shares, which pay their own dividends, which buy still more shares, and over decades this snowball can dwarf the dividends you would have taken as cash.

Once you shift into needing the income, in retirement for instance, you stop reinvesting and start drawing the cash, by which time your share count and yield on cost are far higher. Match the strategy to your stage: reinvest to grow the base while young, draw the income when you need it.

Dividend Yield Quick Reference for 2026

QuestionAnswer
Current yield formulaAnnual dividend / current price
Yield on cost formulaAnnual dividend / purchase price
Healthy yield range2 to 6% for quality payers
Warning signYield above 10%, check why
How dividends taxedYour income slab rate
TDS threshold 2026Above 10,000 per company
TDS rate with PAN10%
TDS rate without PAN20%
Is TDS an extra taxNo, a credit against slab
Section 57 deductionBorrow interest, max 20%
Payout ratio, safeBelow about 60%
Best long-term metricYield on cost with growth
Dividend guaranteedNo, can be cut anytime
Reinvest dividendsCompounds while accumulating
RegulatorSEBI

Frequently Asked Questions on Dividend Yield

What is dividend yield and how is it calculated?
Dividend yield is the annual dividend a company pays expressed as a percentage of its current share price. You calculate it by dividing the annual dividend per share by the current market price and multiplying by a hundred. For example, a share trading at five hundred rupees that pays twenty rupees a year has a dividend yield of four percent. It tells you the income return you would get for every rupee invested at today’s price. Yield moves inversely with price, so if the share price falls while the dividend stays the same, the yield rises, and if the price climbs, the yield falls. It is a snapshot, not a guarantee of future payments.
What is yield on cost and why does it matter?
Yield on cost is the current annual dividend divided by the price you originally paid for the share, rather than by today’s market price. It matters because it shows the real return you are earning on the money you actually invested, which is what counts once you own the stock. If you bought at three hundred and fifty rupees and the share now pays twenty rupees a year, your yield on cost is about five and seven tenths percent, even if new buyers at the current higher price see only a four percent yield. For long-term investors in growing dividends, yield on cost keeps rising over the years as the payout grows against a fixed cost, and it often reaches double digits, which is the quiet magic of patient dividend investing.
What is a good dividend yield in India?
A good dividend yield depends on the type of company and the interest rate environment, but a broad guide is useful. Growth companies and IT firms often yield zero to two percent because they reinvest profits rather than pay them out. Balanced blue-chip companies typically yield two to four percent, offering income plus growth. Strong dividend payers sit around four to six percent, and mature or public sector businesses can yield six to eight percent. In an environment where fixed deposits pay six to seven percent, a sustainable five percent dividend yield from a growing company is competitive. Anything above ten percent should be treated with caution, as it often signals a fallen price or a dividend at risk of being cut.
How are dividends taxed in India in 2026?
Since the dividend distribution tax was abolished, dividends are fully taxable in your hands as Income from Other Sources at your normal income tax slab rate, with four percent cess on top. There is no separate flat rate and no exemption specific to dividends. Your slab tax plus cess is your total and only liability on the dividend. The company also withholds TDS before paying you, but this TDS is not an additional tax, it is an advance credited against your slab liability when you file your return. Many calculators wrongly subtract TDS and then full slab tax separately, overstating the burden. The correct approach, which this calculator uses, treats your slab tax as the total and TDS as a credit against it.
What is the TDS threshold on dividends now?
From the first of April 2025, the TDS threshold under Section 194 was raised from five thousand rupees to ten thousand rupees per company per financial year. This means if your total dividend from a single company is ten thousand rupees or less in the year, the company deducts no TDS, though you still owe tax on it at your slab and must declare it. Above ten thousand rupees, TDS is deducted at ten percent if your PAN is linked to your demat account, or twenty percent if it is not. For mutual fund IDCW distributions the same ten thousand rupee threshold applies under Section 194K. Many older calculators still show the outdated five thousand figure, so always check that the threshold used is current.
Is TDS on dividends an extra tax?
No, and this is the most common misunderstanding. TDS, tax deducted at source, is not an additional charge on top of your income tax. It is an advance collection of tax that is credited against your final liability. Your actual tax on the dividend is your income slab rate plus cess, full stop. The company withholds ten percent TDS and deposits it with the government on your behalf, and when you file your return that TDS is set off against the tax you owe. If your slab liability is higher than the TDS, you pay the balance. If it is lower, for instance because you are in a low slab, you get a refund of the excess. So TDS affects only the timing of when you pay, never the total amount.
Can I get a refund of TDS deducted on dividends?
Yes. Because TDS is only an advance credited against your actual tax, you receive a refund whenever the TDS withheld exceeds your real liability. This commonly happens if your total income is below the taxable limit or you are in a low slab. For example, if a company deducts ten percent TDS on your dividend but your overall income places you in the nil or five percent slab, the tax actually due is less than the TDS taken, and the difference is refunded. To claim it, declare the gross dividend in your income tax return under Income from Other Sources, where the TDS is usually pre-filled from your tax statement, and the system computes the refund automatically. It is typically credited to your bank within a few weeks of processing.
What deductions can I claim against dividend income?
Only one deduction is allowed against dividend income, under Section 57. If you borrowed money specifically to buy the shares or units that pay the dividend, you can deduct the interest on that borrowing, but only up to twenty percent of the gross dividend received in the year. No other expense qualifies. You cannot deduct brokerage, demat charges, advisory fees, or research costs against dividend income. If you did not borrow to invest, there is nothing to deduct and the full dividend is taxable at your slab. This calculator lets you enter your borrowing interest and automatically caps the deduction at twenty percent of the dividend, so the taxable figure and the resulting tax are correct.
How is dividend yield different from the payout ratio?
Dividend yield and payout ratio measure different things and both matter. Dividend yield is the dividend relative to the share price, telling you the income return on your investment. The payout ratio is the dividend relative to the company’s earnings, telling you how much of its profit the company is handing back to shareholders. A yield of five percent tells you what you earn, while a payout ratio of fifty percent tells you the company pays half its profit as dividend and retains the rest. The payout ratio is the better gauge of sustainability. A ratio below about sixty percent suggests the dividend is comfortably covered and has room to grow, whereas a ratio near or above a hundred percent warns that the dividend may be cut.
Can dividend yield be too high?
Yes, an unusually high yield is often a warning rather than an opportunity. Because yield rises when the price falls, a very high yield frequently means the market has driven the share price down on bad news about the company’s prospects, so the high yield reflects distress, not generosity. It can also mean the dividend itself is unsustainable and about to be cut, which would send the yield back down. A yield above ten percent should always prompt you to investigate why, checking the payout ratio, the earnings trend, and any recent news. Occasionally a high yield is a genuine bargain, but far more often it is a value trap. A sustainable four to six percent from a healthy, growing business is usually a better long-term choice.
How often do Indian companies pay dividends?
Most Indian companies pay dividends once or twice a year rather than quarterly. A common pattern is a single final dividend declared after the annual results, sometimes supplemented by an interim dividend partway through the year. Some larger companies, particularly in IT, pay more frequently. This matters for anyone relying on dividend income, because the cash arrives in lumps rather than smoothly each month. To approximate a monthly income, you can hold several dividend payers whose payment dates fall in different months, so that across the portfolio some cash comes in most months. The calculator shows an average monthly figure by dividing your annual dividend by twelve, but remember the actual timing is lumpy, so plan your cash needs accordingly.
Do bonus shares or stock splits change my yield?
A bonus issue or a stock split increases the number of shares you hold and reduces the price per share proportionally, so at the moment it happens your total value and your yield are unchanged. What matters afterwards is the dividend per share. If the company maintains or grows its dividend per share after the split or bonus, your total dividend income rises because you now hold more shares each paying that dividend. If it reduces the per-share dividend proportionally, your total income stays the same. In practice, well-run companies often keep or grow the per-share payout after a split, so bonus issues and splits frequently end up increasing a long-term holder’s total dividend income over time, boosting yield on cost.
Are dividends from mutual funds taxed the same way?
Dividends from mutual funds, now called IDCW or income distribution cum capital withdrawal, are taxed similarly to company dividends. They are added to your income and taxed at your slab rate as Income from Other Sources. The TDS is governed by Section 194K rather than 194, but the mechanics are the same: ten percent TDS if your total IDCW from a single fund house exceeds ten thousand rupees in the year, with the same threshold that was raised from five thousand in April 2025. The asset management company deducts the TDS, and it is credited against your slab liability just like company dividend TDS. Note that this applies only to IDCW distributions, not to gains from redeeming mutual fund units, which are taxed as capital gains under different rules.
How are dividends taxed for NRIs?
For non-resident investors, dividends from Indian companies are subject to TDS at twenty percent under Section 195, or a lower rate if a double taxation avoidance agreement between India and the investor’s country of residence provides for it, which for many treaty countries is ten to fifteen percent. To claim the lower treaty rate, the NRI must furnish documents such as a tax residency certificate and Form 10F, and a declaration of beneficial ownership. The dividend remains taxable in India as income arising here. NRIs can also claim credit for the Indian tax in their home country if that country taxes global income, avoiding double taxation. This calculator is designed for resident investors, so NRIs should treat its tax figures as indicative and confirm their specific treaty position.
Should I reinvest my dividends or take the cash?
It depends on your stage of life and whether you need the income. While you are still building wealth and do not depend on the dividend to meet expenses, reinvesting it to buy more shares is powerful, because each reinvested payment buys shares that pay their own dividends, compounding your holding and your income over the years. This snowball effect can dramatically increase your final wealth over decades. Once you reach a stage where you need the income, such as retirement, you stop reinvesting and start drawing the cash, by which point your share count and yield on cost are far higher than when you started. The right choice is not fixed, it shifts from reinvesting to drawing as your need for income changes.
Where do I report dividend income in my tax return?
Dividend income is reported under the head Income from Other Sources in your income tax return, in the schedule for other sources. You declare the gross dividend received during the year, before any TDS. The TDS that was deducted is usually pre-filled in your return from your annual tax statement and your Form 26AS, and you should verify that it matches the dividends you actually received. If you borrowed to invest and are claiming the Section 57 interest deduction, enter that separately, capped at twenty percent of the gross dividend. The return then computes your tax at your slab, sets off the TDS already paid, and shows either a balance to pay or a refund due. Declaring all dividends, even small ones with no TDS, is essential to avoid mismatches.
Is my data private when I use this calculator?
Yes. Every calculation runs entirely inside your own browser using standard arithmetic. The number of shares, prices, dividend, income slab and other figures you enter are never sent to a server, never stored, and never shared, and you do not need to register, log in, or give any contact details. This is different from many stock and dividend calculators run by brokers, which capture your details to sell you trading accounts or products. When you download a PDF report or share a result on WhatsApp, that happens locally on your device and only with people you choose. Your financial details stay entirely private and free of any sales follow-up.